Archive for the ‘Marketing’ Category

Promotional Help for Business Owners & Aspiring Authors!

posted by Dr. James G. Hood
Monday, October 7, 2013

If you are looking to become a published author or begin to enhance your existing website etc. then Artistic Design Service, Inc. Catalog offers all the services you need to promote yourself.

This catalog provides you with valuable information on a variety of useful services including editing, resumes, graphic design, blog writing, blog design, freelance and ghostwriting, newsletters, media kits, genealogy, fundraising, and much, much more! This catalog supplies you with all of the information and the materials needed to submit manuscripts and self-publish, PLUS offers FREE TIPS on promoting your book and website.

Do you need a resume? Artistic Design Service, Inc. Catalog offers insight ranging from basic development to polished, professional presentation.

It is our company goal to provide outstanding services that promote regional business, family values, personal and local company growth, and global economy. Let us help you translate your vision into reality!

The cost of this catalog is $10.00 plus shipping and handling. Purchase includes a $20.00 gift certificate towards first order processed.

Please visit our website at www.ArtisticDesignService.com. 8½ x 11, 50 pp., featuring a full-color cover in a variety of bindings. Whispering Pine Press International, Inc., Your Northwest Book Publishing Company.

 

Services Included:

* Ad Campaigns
* Blog Design and Writing
* Blog Posting
* Book Cover Design
* Book Design
* Book Website Design
* Brochure Design
* Business Card Design
* Business Stationary Design
* Calendar Design
* Catalog Writing
* Copyright Filing
* Desktop Publishing
* E-Book Design
* E-Commerce
* Editing
* Employee Manuals
* Free Promotion Tips
* Freelance Writing
* Fundraising
* Genealogy Research
* Graphs and Spreadsheets
* Hard Copy Scanning
* ISBN Filing
* Job Descriptions
* Letterhead Design
* LCCN Submissions
* Logo Design
* Magazine Reprints
* Multi-Media Promotions
* Newsletters
* Postcard Design
* Press Releases
* Professional Resumes
* Promotion and Publicity
* Proofing
* Query Letters
* Research Writing
* Resume Writing
* SEO-Optimization
* Website Design and Submission
* Website Domain Registration
* Website Hosting

 

LCCN: 2014 pending BISAC 1 REF006000 BISAC 2 REF000000 BISAC 3 EDU024000 BISAC AUD 01

ISBN: 978-1-930948-04-4 perfect bound $9.95 plus shipping
ISBN: 978-1-930948-11-2 E-PDF $2.99 download
ISBN: 978-1-930948-60-0 E-PUB $2.99 download
ISBN: 978-1-930948-44-0 E-PRC $2.99 download

 

About the Publishing Company: Situated in beautiful Spokane Valley just minutes away from the Washington/Idaho border, Whispering Pine Press International, Inc. is an international publishing house dedicated to providing families, children, parents, and beginning readers with fiction, nonfiction, inspirational, and poetic reading materials that are wholesome, informative, educational, and available in a variety of languages.

Contact: Marketing and Sales Department at Whispering Pine Press International, Inc.
Phone: (509) 928-8700
Fax
: (509) 922-9949
Email: sales@whisperingpinepress.com
Websites: www.WhisperingPinePress.com, www.WhisperingPinePressBookstore.com
Blog: www.WhisperingPinePressBlog.com

Whispering Pine Press International, Inc., P.O. Box 214, Spokane Valley, WA 99037-0214 USA

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Tips for Your Online Book Promotion

posted by Dr. James G. Hood
Saturday, August 14, 2010

It’s Not About the Technology, It’s About the Customers
When I started working with authors on their publicity campaigns, the landscape was reasonably simple. Arranging phone interviews on talk radio shows, appearances on TV and getting reviews in major newspapers and magazines drove consumer interest. Everyone bought their books in bookstores and the only people interested in the Internet were some computer geeks.

Boy, have things changed. Today 44 percent of ALL books sold in North America are sold online at Amazon.com. What’s more, e-books now account for nearly 30 percent of all of Amazon’s sales.

I want to underscore the importance of this information, because one of the most difficult things to do in the mass consumer marketplace is to figure out where your customers might be. For the book market, it’s no mystery – nearly half of your customers are researching and buying online. They live there, so that’s where you need to be.

Moreover, the e-book is growing in leaps and bounds, so fast that it’s difficult to keep track of the changing stats.

With all this online focus, and statistics changing as quickly as the industry can report them, it’s paramount for authors and publishers to focus on their online assets. It’s not enough to simply have an Amazon listing anymore. To compete, you need more:

Web Site – Every author should have their own Web site, whether they are marketing one book or twenty. If your book has garnered some positive reviews, feature them on the home page – get as much leverage from those reviews as possible. Make sure visitors to the site can easily purchase your book directly from the site. No need to invest in an expensive e-commerce web solution – PayPal is totally acceptable and trusted these days, and easy to implement on your site. Even though most of your online book sales will come from Amazon, it’s worthwhile selling on your site and will provide the opportunity to add these book buyers to your own mailing list. That way, when your next book is ready to be released, you can email everyone on your list and let them know. If your topic or area of expertise lends itself to a weekly or monthly newsletter, add a newsletter signup to the site, and make sure each edition of your newsletter contains links back to your site. You never know where your newsletter will eventually land.

Book Reviewers – The reality is that the top book review publications – Publisher’s Weekly and The New York Times Book Review – are already very exclusive. They can’t possibly address all of the hundreds of thousands of new books published every year, so self-published books rarely make their lists. But the Internet has opened new doors for authors looking for reviews. Book bloggers – reviewers who post their reviews on their own blogs – have become as influential as book reviewers in traditional publications, so make sure you don’t overlook book bloggers when you are launching your new title. It’s even possible that some of the top book review publications may become obsolete one day, as their space and restrictions make it impossible for them to address the lion’s share of the books available to readers.

Press – Getting as much media coverage as possible is always desirable when marketing your book. But after the radio or TV interview has aired, or the review has appeared in various publications, are you done? Absolutely not! Getting press is a huge boost to your credibility and you want to squeeze out every last precious drop. You’ve got “bragging rights” now… so use them. Make sure to post your radio and TV clips, and links to your articles on your Web site. Email your newsletter subscribers and business associates to let them know when you’re on the air or featured in a news story – it’s marketing gold. Here are a couple of articles from our Web site on how to do this:

Over the years, I’ve found that the best way to market a book is to put yourself in a place populated by your customers and then provide them as much information as possible on what you’re selling. Today, the Internet is one of THE most important places to be so as not to miss out on those valuable opportunities to connect with potential buyers.

If you follow the steps I just outlined, you’ll be able to do just that.

If you want professional assistance getting your book covered by print publications, or arranging interviews on television or radio, please call or email us right away. My partner, Steve Friedman, and I, along with our staff of PR professionals, have been promoting authors for 20 years, and we can help you.

Plus, I think you’ll be interested to learn that our fees are performance-based, which, for example, simply means that if you pay us to book you on 30 radio interviews in top 100 markets, you get booked on 30 radio interviews in top 100 markets, with similar fee structures for TV and print. Media is guaranteed with our firm, which is very different from how traditional retainer-based PR firms operate.

Feel free to explore the possibilities with Steve; he can be reached by email at stevefriedman@emsincorporated.com, or call to speak with him at 727-443-7115, ext. 208. We’d love to hear from you!

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